{"id":27435,"date":"2025-10-09T15:25:54","date_gmt":"2025-10-09T13:25:54","guid":{"rendered":"https:\/\/pegamento.nl\/customer-contact-optimization\/"},"modified":"2026-06-03T15:28:48","modified_gmt":"2026-06-03T13:28:48","slug":"customer-contact-optimization","status":"publish","type":"page","link":"https:\/\/pegamento.nl\/en\/customer-contact-optimization\/","title":{"rendered":"Customer contact optimization"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"27435\" class=\"elementor elementor-27435 elementor-19769\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-796daf92 e-flex e-con-boxed e-con e-parent\" data-id=\"796daf92\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:27070,&quot;url&quot;:&quot;https:\\\/\\\/pegamento.nl\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Pegamento-human-lead1.webp&quot;}],&quot;background_slideshow_slide_duration&quot;:1000,&quot;background_slideshow_transition_duration&quot;:8000,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32510df3 e-grid e-con-full e-con e-child\" data-id=\"32510df3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-5c866326 e-con-full e-flex e-con e-child\" data-id=\"5c866326\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-748c58f5 elementor-widget elementor-widget-heading\" data-id=\"748c58f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Customer contact optimization<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d130580 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6d130580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer contact optimization starts with a good inventory of your current customer contact solution. We have a step-by-step plan for you! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d4c1b7b e-con-full e-flex e-con e-child\" data-id=\"2d4c1b7b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5084fa4a elementor-align-left elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"5084fa4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pegamento.nl\/en\/contact-2\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download whitepaper<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24ad7a6a elementor-align-left elementor-widget elementor-widget-button\" data-id=\"24ad7a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pegamento.nl\/en\/contact-2\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule your introduction<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46583417 e-flex e-con-boxed e-con e-parent\" data-id=\"46583417\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6bc4d4eb e-con-full e-flex e-con e-child\" data-id=\"6bc4d4eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-43df19f4 e-con-full e-flex e-con e-child\" data-id=\"43df19f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-524b4fdf e-con-full e-flex e-con e-child\" data-id=\"524b4fdf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d225e33 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2d225e33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimizing customer contact starts like this<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-585085aa e-con-full e-flex e-con e-child\" data-id=\"585085aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-10e6607f e-con-full e-flex e-con e-child\" data-id=\"10e6607f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cda20ec elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cda20ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Strong customer contact doesn&#8217;t just happen; it&#8217;s the result of a thoughtful process. By continuously improving all interactions between your organization and customers, via phone, email, chat, social media, and other channels, not only customer satisfaction increases, but also efficiency within your team. <\/p><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Want to know how to go about it? Discover below a practical 5-step plan that works for any organization, from SMEs to large service providers. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-516b0f03 e-flex e-con-boxed e-con e-parent\" data-id=\"516b0f03\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-10e3789e e-con-full e-flex e-con e-child\" data-id=\"10e3789e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-2715a5aa e-con-full e-flex e-con e-child\" data-id=\"2715a5aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-af77d78 e-con-full e-flex e-con e-child\" data-id=\"af77d78\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-7be98cb0 e-con-full e-flex e-con e-child\" data-id=\"7be98cb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48548879 elementor-widget elementor-widget-heading\" data-id=\"48548879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 Roadmap for customer contact optimization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13712db3 e-con-full e-flex e-con e-child\" data-id=\"13712db3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-2724d80b e-con-full e-flex e-con e-child\" data-id=\"2724d80b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-a7084fb e-con-full e-flex e-con e-child\" data-id=\"a7084fb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea7c835 elementor-widget elementor-widget-text-editor\" data-id=\"7ea7c835\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"443\" data-end=\"500\"><strong data-start=\"447\" data-end=\"500\">Step 1. Analyze the current situation, the baseline measurement <\/strong><\/h3><p data-start=\"501\" data-end=\"581\"><strong data-start=\"501\" data-end=\"510\">Goal:<\/strong> Understand how customer contact is now and where the bottlenecks are.<\/p><p data-start=\"583\" data-end=\"594\"><strong data-start=\"583\" data-end=\"594\"><br>Actions:<\/strong><\/p><ul data-start=\"595\" data-end=\"892\"><li data-start=\"595\" data-end=\"688\"><p data-start=\"597\" data-end=\"688\">Map all customer contact channels (phone, email, chat, WhatsApp, social, etc.).<\/p><\/li><li data-start=\"689\" data-end=\"782\"><p data-start=\"691\" data-end=\"782\">Collect data: number of contacts, wait times, handling time, customer satisfaction (CSAT\/NPS).<\/p><\/li><li data-start=\"783\" data-end=\"840\"><p data-start=\"785\" data-end=\"840\">Interview employees as well as customers about their experiences.<\/p><\/li><li data-start=\"841\" data-end=\"892\"><p data-start=\"843\" data-end=\"892\">Analyze the most common questions\/complaints.<\/p><\/li><\/ul><p data-start=\"894\" data-end=\"915\"><strong data-start=\"894\" data-end=\"915\"><br>Practical tools:<\/strong><\/p><ul data-start=\"916\" data-end=\"1083\"><li data-start=\"916\" data-end=\"954\"><p data-start=\"918\" data-end=\"954\">Call center data or CRM reports.<\/p><\/li><li data-start=\"955\" data-end=\"1021\"><p data-start=\"957\" data-end=\"1021\">Customer experience survey (short survey or NPS question after contact).<\/p><\/li><li data-start=\"1022\" data-end=\"1083\"><p data-start=\"1024\" data-end=\"1083\">A workshop with the customer service staff for input.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ced7b0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4ced7b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd385f3 e-con-full e-flex e-con e-child\" data-id=\"dd385f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8f87c elementor-widget elementor-widget-text-editor\" data-id=\"8b8f87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"1090\" data-end=\"1131\"><strong data-start=\"1094\" data-end=\"1131\">Step 2. Define goals and KPIs. <\/strong><\/h3><p data-start=\"1132\" data-end=\"1213\"><strong data-start=\"1132\" data-end=\"1141\">Goal: To<\/strong> know what you are working toward and what &#8220;optimization&#8221; specifically means.<\/p><p data-start=\"1215\" data-end=\"1226\"> <\/p><p data-start=\"1215\" data-end=\"1226\"><strong data-start=\"1215\" data-end=\"1226\">Actions:<\/strong><\/p><ul data-start=\"1227\" data-end=\"1503\"><li data-start=\"1227\" data-end=\"1378\"><p data-start=\"1229\" data-end=\"1262\">Set clear goals, such as:<\/p><ul data-start=\"1265\" data-end=\"1378\"><li data-start=\"1265\" data-end=\"1300\"><p data-start=\"1267\" data-end=\"1300\"><em data-start=\"1267\" data-end=\"1298\">+10% customer satisfaction (CSAT)<\/em><\/p><\/li><li data-start=\"1303\" data-end=\"1334\"><p data-start=\"1305\" data-end=\"1334\"><em data-start=\"1305\" data-end=\"1332\">-20% average waiting time<\/em><\/p><\/li><li data-start=\"1337\" data-end=\"1378\"><p data-start=\"1339\" data-end=\"1378\"><em data-start=\"1339\" data-end=\"1376\">+15% first contact resolution (FCR).<\/em><\/p><\/li><\/ul><\/li><li data-start=\"1379\" data-end=\"1420\"><p data-start=\"1381\" data-end=\"1420\">Link measurable KPIs to each channel.<\/p><\/li><li data-start=\"1421\" data-end=\"1503\"><p data-start=\"1423\" data-end=\"1503\">Determine how and how often you will measure these KPIs (e.g., monthly dashboard).<\/p><\/li><\/ul><p data-start=\"1505\" data-end=\"1626\"> <\/p><p data-start=\"1505\" data-end=\"1626\"><strong data-start=\"1505\" data-end=\"1524\">Practical tip:<\/strong> Use a simple dashboard in Power BI or Google Data Studio, for example, to track progress.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cea97e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3cea97e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e02159 e-con-full e-flex e-con e-child\" data-id=\"8e02159\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f37bf32 elementor-widget elementor-widget-text-editor\" data-id=\"f37bf32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"1633\" data-end=\"1691\"><strong data-start=\"1637\" data-end=\"1691\">Step 3. Design the desired customer journey and processes <\/strong><\/h3><p data-start=\"1692\" data-end=\"1772\"><strong data-start=\"1692\" data-end=\"1701\">Goal:<\/strong> Develop the ideal customer contact process based on customer needs.<\/p><p data-start=\"1774\" data-end=\"1785\"> <\/p><p data-start=\"1774\" data-end=\"1785\"><strong data-start=\"1774\" data-end=\"1785\">Actions:<\/strong><\/p><ul data-start=\"1786\" data-end=\"2169\"><li data-start=\"1786\" data-end=\"1887\"><p data-start=\"1788\" data-end=\"1887\">Describe the <em data-start=\"1801\" data-end=\"1819\">customer journey<\/em> from beginning to end: orientation \u2192 contact \u2192 solution \u2192 follow-up.<\/p><\/li><li data-start=\"1888\" data-end=\"2011\"><p data-start=\"1890\" data-end=\"2011\">Identify touch points that can be improved (e.g., faster response time, more empathy, better follow-up).<\/p><\/li><li data-start=\"2012\" data-end=\"2088\"><p data-start=\"2014\" data-end=\"2088\">Redesign processes: who does what, through what channel, and with what tools.<\/p><\/li><li data-start=\"2089\" data-end=\"2169\"><p data-start=\"2091\" data-end=\"2169\">Look at automation where it makes sense (chatbots, <a href=\"\/knowledge-base\">knowledge base<\/a>, <a href=\"https:\/\/pegamento.nl\/cx-solutions\/\">CRM integration<\/a>).<\/p><\/li><\/ul><p data-start=\"2171\" data-end=\"2283\"> <\/p><p data-start=\"2171\" data-end=\"2283\"><strong data-start=\"2171\" data-end=\"2185\">Practical:<\/strong><br data-start=\"2185\" data-end=\"2188\"\/>Use online tools to visually design customer journeys with your team.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc480b3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bc480b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa05359 e-con-full e-flex e-con e-child\" data-id=\"aa05359\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8fa852 elementor-widget elementor-widget-text-editor\" data-id=\"a8fa852\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"2290\" data-end=\"2344\"><strong data-start=\"2294\" data-end=\"2344\">Step 4. Implement improvements incrementally <\/strong><\/h3><p data-start=\"2345\" data-end=\"2415\"><strong data-start=\"2345\" data-end=\"2354\">Goal:<\/strong> Implement changes in a controlled manner and build support.<\/p><p data-start=\"2417\" data-end=\"2428\"> <\/p><p data-start=\"2417\" data-end=\"2428\"><strong data-start=\"2417\" data-end=\"2428\">Actions:<\/strong><\/p><ul data-start=\"2429\" data-end=\"2708\"><li data-start=\"2429\" data-end=\"2486\"><p data-start=\"2431\" data-end=\"2486\">Start with a pilot (e.g., one product group or team).<\/p><\/li><li data-start=\"2487\" data-end=\"2574\"><p data-start=\"2489\" data-end=\"2574\">Train employees in customer-centric behavior, empathy and the use of new tools.<\/p><\/li><li data-start=\"2575\" data-end=\"2628\"><p data-start=\"2577\" data-end=\"2628\">Optimize scripts, templates and tone of voice.<\/p><\/li><li data-start=\"2629\" data-end=\"2708\"><p data-start=\"2631\" data-end=\"2708\">Automate simple tasks (such as status updates or frequently asked questions).<\/p><\/li><\/ul><p data-start=\"2710\" data-end=\"2811\"> <\/p><p data-start=\"2710\" data-end=\"2811\"><strong data-start=\"2710\" data-end=\"2724\">Practical:<\/strong><br data-start=\"2724\" data-end=\"2727\"\/>Use a <strong data-start=\"2739\" data-end=\"2757\">&#8220;test &#038; learn&#8221;<\/strong> approach &#8211; evaluate every month and adjust as needed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32306a0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"32306a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f47f8df e-con-full e-flex e-con e-child\" data-id=\"f47f8df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9134678 elementor-widget elementor-widget-text-editor\" data-id=\"9134678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"2818\" data-end=\"2864\"><strong data-start=\"2822\" data-end=\"2864\">Step 5. Measure, learn and improve continuously <\/strong><\/h3><p data-start=\"2865\" data-end=\"2932\"><strong data-start=\"2865\" data-end=\"2874\">Goal:<\/strong> Secure customer contact optimization as an ongoing process.<\/p><p data-start=\"2934\" data-end=\"2945\"> <\/p><p data-start=\"2934\" data-end=\"2945\"><strong data-start=\"2934\" data-end=\"2945\">Actions:<\/strong><\/p><ul data-start=\"2946\" data-end=\"3209\"><li data-start=\"2946\" data-end=\"3017\"><p data-start=\"2948\" data-end=\"3017\">Continuously monitor KPIs (wait time, FCR, customer satisfaction, etc.).<\/p><\/li><li data-start=\"3018\" data-end=\"3071\"><p data-start=\"3020\" data-end=\"3071\">Actively solicit feedback from customers and employees.<\/p><\/li><li data-start=\"3072\" data-end=\"3124\"><p data-start=\"3074\" data-end=\"3124\">Organize monthly evaluations with the team.<\/p><\/li><li data-start=\"3125\" data-end=\"3209\"><p data-start=\"3127\" data-end=\"3209\">Share successes (e.g., improved CSAT score) internally to keep motivation high.<\/p><\/li><\/ul><p data-start=\"3211\" data-end=\"3325\"> <\/p><p data-start=\"3211\" data-end=\"3325\"><strong data-start=\"3211\" data-end=\"3225\">Practical:<\/strong><br data-start=\"3225\" data-end=\"3228\"\/>Use short &#8220;retrospectives&#8221; with the team and establish improvement actions for the next period.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f8b14b4 e-flex e-con-boxed e-con e-parent\" data-id=\"7f8b14b4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2a319484 e-con-full e-flex e-con e-child\" data-id=\"2a319484\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-5e04523f e-con-full e-flex e-con e-child\" data-id=\"5e04523f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-14cc929e e-con-full e-flex e-con e-child\" data-id=\"14cc929e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63c40ace elementor-widget elementor-widget-heading\" data-id=\"63c40ace\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customer contact optimization to-do-list<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b65bd56 e-con-full e-flex e-con e-child\" data-id=\"2b65bd56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-55ecc9b7 e-con-full e-flex e-con e-child\" data-id=\"55ecc9b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd708bc ha-column-alignment-left ha-column-icon-right ha-row-alignment-left ha-row-icon-right elementor-widget elementor-widget-ha-data-table happy-addon ha-data-table\" data-id=\"cd708bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<table class=\"ha-table\">\n\t\t\t<thead class=\"ha-table__head\">\n\t\t\t\t<tr class=\"ha-table__head-column\">\n\t\t\t\t\t\t\t\t\t\t\t<th class=\"ha-table__head-column-cell elementor-repeater-item-f2d183a\">\n\t\t\t\t\t\t\t<div class=\"ha-table__head-column-cell-wrap\">\n\t\t\t\t\t\t\t\t<div class=\"ha-table__head-column-cell-text\">Step<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t<th class=\"ha-table__head-column-cell elementor-repeater-item-49766ae\">\n\t\t\t\t\t\t\t<div class=\"ha-table__head-column-cell-wrap\">\n\t\t\t\t\t\t\t\t<div class=\"ha-table__head-column-cell-text\">Phase<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t<th class=\"ha-table__head-column-cell elementor-repeater-item-7cd2978\">\n\t\t\t\t\t\t\t<div class=\"ha-table__head-column-cell-wrap\">\n\t\t\t\t\t\t\t\t<div class=\"ha-table__head-column-cell-text\">Result<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t<\/thead>\n\n\t\t\t<tbody class=\"ha-table__body\">\n\t\t\t\t\t\t\t\t\t<tr class=\"ha-table__body-row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"ha-table__body-row-cell elementor-repeater-item-997ab06\">\n\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-text\">\n\t\t\t\t\t\t\t\t\t\t\t1\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"ha-table__body-row-cell elementor-repeater-item-44afc2e\">\n\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-text\">\n\t\t\t\t\t\t\t\t\t\t\tAnalysis\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"ha-table__body-row-cell elementor-repeater-item-9608c79\">\n\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-text\">\n\t\t\t\t\t\t\t\t\t\t\tUnderstanding current performance and pain points\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t<tr class=\"ha-table__body-row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"ha-table__body-row-cell elementor-repeater-item-996b2a2\">\n\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-text\">\n\t\t\t\t\t\t\t\t\t\t\t2\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"ha-table__body-row-cell elementor-repeater-item-8eaf337\">\n\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-text\">\n\t\t\t\t\t\t\t\t\t\t\tGoals\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"ha-table__body-row-cell elementor-repeater-item-4b86ceb\">\n\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-text\">\n\t\t\t\t\t\t\t\t\t\t\tClear KPIs and priorities\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t<tr class=\"ha-table__body-row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"ha-table__body-row-cell elementor-repeater-item-24c2eff\">\n\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-text\">\n\t\t\t\t\t\t\t\t\t\t\t3\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"ha-table__body-row-cell elementor-repeater-item-495119f\">\n\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-text\">\n\t\t\t\t\t\t\t\t\t\t\tDesign\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"ha-table__body-row-cell elementor-repeater-item-382274a\">\n\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-text\">\n\t\t\t\t\t\t\t\t\t\t\tNew customer contact process and improvement plan\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t<tr class=\"ha-table__body-row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"ha-table__body-row-cell elementor-repeater-item-be3a75a\">\n\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-text\">\n\t\t\t\t\t\t\t\t\t\t\t4\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"ha-table__body-row-cell elementor-repeater-item-11f08c6\">\n\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-text\">\n\t\t\t\t\t\t\t\t\t\t\tImplementation\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"ha-table__body-row-cell elementor-repeater-item-1bf1716\">\n\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-text\">\n\t\t\t\t\t\t\t\t\t\t\tTrained team + improved working methods\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t<tr class=\"ha-table__body-row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"ha-table__body-row-cell elementor-repeater-item-ad68907\">\n\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-text\">\n\t\t\t\t\t\t\t\t\t\t\t5\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"ha-table__body-row-cell elementor-repeater-item-49cb56d\">\n\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-text\">\n\t\t\t\t\t\t\t\t\t\t\tOptimization\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"ha-table__body-row-cell elementor-repeater-item-79ea5b3\">\n\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"ha-table__body-row-cell-text\">\n\t\t\t\t\t\t\t\t\t\t\tContinuous learning, measurement and adjustment\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t<\/tbody>\n\t\t<\/table>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4df8102 e-flex e-con-boxed e-con e-parent\" data-id=\"4df8102\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c7814fa e-con-full e-flex e-con e-child\" data-id=\"c7814fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-3ef1b56 e-con-full e-flex e-con e-child\" data-id=\"3ef1b56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-04861ff e-con-full e-flex e-con e-child\" data-id=\"04861ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25c7283 elementor-widget elementor-widget-heading\" data-id=\"25c7283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pegamento, the specialist for customer contact optimization<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0cc5f2 e-con-full e-flex e-con e-child\" data-id=\"b0cc5f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-eb983cf e-con-full e-flex e-con e-child\" data-id=\"eb983cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5bae48 elementor-widget elementor-widget-video\" data-id=\"c5bae48\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=3OPdNQJctQk&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10ce908 e-flex e-con-boxed e-con e-parent\" data-id=\"10ce908\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fe3cfe3 e-con-full e-flex e-con e-child\" data-id=\"fe3cfe3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-7328633 e-con-full e-flex e-con e-child\" data-id=\"7328633\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-18f7bf2 e-con-full e-flex e-con e-child\" data-id=\"18f7bf2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed0fe0 elementor-widget elementor-widget-heading\" data-id=\"6ed0fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Getting started with customer contact optimization<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b731cd e-con-full e-flex e-con e-child\" data-id=\"1b731cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-cb608b7 e-con-full e-flex e-con e-child\" data-id=\"cb608b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c761bda elementor-widget elementor-widget-text-editor\" data-id=\"c761bda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do you want to take your customer service to the next level? We would like to help you serve every customer optimally. Because happy customers stay customers.  <\/p><p>With our practical step-by-step plan, you are already well on your way to improving customer contact. Do you have questions about this or do you want to get started right away? Please contact one of our <a href=\"https:\/\/pegamento.nl\/over-ons\/\">customer contact consultants<\/a>: call 088 00 67 180 or leave a message via our <a href=\"https:\/\/pegamento.nl\/contact\/\">contact form<\/a>.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-795f932a e-flex e-con-boxed e-con e-parent\" data-id=\"795f932a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d88075d e-con-full e-flex e-con e-child\" data-id=\"6d88075d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-15a032fa e-con-full e-flex e-con e-child\" data-id=\"15a032fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-4df746f0 e-con-full e-flex e-con e-child\" data-id=\"4df746f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-3fe29c4a e-con-full e-flex e-con e-child\" data-id=\"3fe29c4a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a2350b5 elementor-widget elementor-widget-heading\" data-id=\"5a2350b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to know more?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7567ef elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d7567ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Find out how Pegamento approaches customer contact optimization. We would be happy to explain our approach in a personal conversation with our customer contact specialists. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ddc98fa e-con-full e-flex e-con e-child\" data-id=\"2ddc98fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-1539d539 e-con-full e-flex e-con e-child\" data-id=\"1539d539\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-1bd787a3 e-con-full e-flex e-con e-child\" data-id=\"1bd787a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ade2300 elementor-widget elementor-widget-html\" data-id=\"1ade2300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><script>hbspt.forms.create({\r\n    portalId: \"9343506\",\r\n    formId: \"b7249951-870a-4137-9485-b1e0714f32c4\",\r\n    region: \"na1\"\r\n  });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65751f5 e-flex e-con-boxed e-con e-parent\" data-id=\"65751f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8a2af1b e-con-full e-flex e-con e-child\" data-id=\"8a2af1b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-c970c64 e-con-full e-flex e-con e-child\" data-id=\"c970c64\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-2fe1d2d e-con-full e-flex e-con e-child\" data-id=\"2fe1d2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-211db38 elementor-widget elementor-widget-heading\" data-id=\"211db38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Working with Pegamento, the human lead<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54f688b e-con-full e-flex e-con e-child\" data-id=\"54f688b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-03efdce e-con-full e-flex e-con e-child\" data-id=\"03efdce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-292102f elementor-widget elementor-widget-text-editor\" data-id=\"292102f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"124\" data-end=\"472\">Pegamento is a specialist in customer contact solutions that connect people and technology. We help organizations improve their customer interaction with smart use of data, AI and automation. From chatbots and voicebots to omnichannel customer service and process optimization, our solutions create more efficient processes and satisfied customers.  <\/p><p data-start=\"474\" data-end=\"779\">What sets us apart is that we see technology not as an end, but as a means to enable true personal contact. Employees get the right support, customers feel heard and organizations achieve measurable results &#8211; from higher customer satisfaction to lower cost per contact. <\/p><p data-start=\"781\" data-end=\"1024\">With more than fifteen years of experience and customers in a variety of industries, Pegamento is the partner for organizations that want to renew their customer contact. We believe that technology only has value when it enhances human contact. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-125e50ba e-flex e-con-boxed e-con e-parent\" data-id=\"125e50ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25a77b98 elementor-widget elementor-widget-heading\" data-id=\"25a77b98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer contact reviews \/ references<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68b77a6e e-flex e-con-boxed e-con e-parent\" data-id=\"68b77a6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7e404c75 e-con-full e-flex e-con e-child\" data-id=\"7e404c75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-784738df e-con-full e-flex e-con e-child\" data-id=\"784738df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-7a8ca39b e-grid e-con-full e-con e-child\" data-id=\"7a8ca39b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;\\\/klantcase\\\/113-zelfmoord-preventie&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-3b9be18d elementor-widget elementor-widget-image\" data-id=\"3b9be18d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"125\" src=\"https:\/\/pegamento.nl\/wp-content\/uploads\/2025\/04\/113-zelfmoordpreventie-bereikbaarheid.png\" class=\"attachment-large size-large wp-image-27068\" alt=\"113 suicide prevention outreach\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;\\\/klantcase\\\/kindergarden&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-4e318062 elementor-widget elementor-widget-image\" data-id=\"4e318062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"125\" src=\"https:\/\/pegamento.nl\/wp-content\/uploads\/2025\/04\/Kindergarden-Referentie-Pegamento.png\" class=\"attachment-medium size-medium wp-image-27067\" alt=\"Kindergarden Reference Pegamento\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;\\\/klantcase\\\/kamer-van-koophandel&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-7c23f3cb elementor-widget elementor-widget-image\" data-id=\"7c23f3cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"125\" src=\"https:\/\/pegamento.nl\/wp-content\/uploads\/2025\/04\/KVK-Sprinklr-Referentie.png\" class=\"attachment-large size-large wp-image-27057\" alt=\"KVK-Sprinklr Reference\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;\\\/referenties&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-687d581e elementor-widget elementor-widget-image\" data-id=\"687d581e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"125\" src=\"https:\/\/pegamento.nl\/wp-content\/uploads\/2025\/04\/ATKB-Kennisbank.png\" class=\"attachment-large size-large wp-image-27066\" alt=\"ATKB Knowledge Base\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Customer contact optimization Customer contact optimization starts with a good inventory of your current customer contact solution. We have a step-by-step plan for you! Download whitepaper Schedule your introduction Optimizing customer contact starts like this Strong customer contact doesn&#8217;t just happen; it&#8217;s the result of a thoughtful process. By continuously improving all interactions between your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27435","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pegamento.nl\/en\/wp-json\/wp\/v2\/pages\/27435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pegamento.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pegamento.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pegamento.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pegamento.nl\/en\/wp-json\/wp\/v2\/comments?post=27435"}],"version-history":[{"count":4,"href":"https:\/\/pegamento.nl\/en\/wp-json\/wp\/v2\/pages\/27435\/revisions"}],"predecessor-version":[{"id":27649,"href":"https:\/\/pegamento.nl\/en\/wp-json\/wp\/v2\/pages\/27435\/revisions\/27649"}],"wp:attachment":[{"href":"https:\/\/pegamento.nl\/en\/wp-json\/wp\/v2\/media?parent=27435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}