{"id":27335,"date":"2026-01-06T12:38:32","date_gmt":"2026-01-06T11:38:32","guid":{"rendered":"https:\/\/pegamento.nl\/podcasts\/people-dont-buy-from-a-logo-they-buy-from-people\/"},"modified":"2026-06-05T10:42:17","modified_gmt":"2026-06-05T08:42:17","slug":"people-dont-buy-from-a-logo-they-buy-from-people","status":"publish","type":"podcasts","link":"https:\/\/pegamento.nl\/en\/podcasts\/people-dont-buy-from-a-logo-they-buy-from-people\/","title":{"rendered":"People don&#8217;t buy from a logo, they buy from people"},"content":{"rendered":"<p>In this episode of The <a href=\"https:\/\/pegamento.nl\/en\/\" target=\"_blank\" rel=\"noopener noreferer\">Pegamento<\/a> Podcast, Jamie Timmer, founder of <a href=\"https:\/\/www.social-viewz.nl\/\" target=\"_blank\" rel=\"noopener noreferer\">SocialViewz<\/a>, joins us. SocialViewz helps entrepreneurs and teams with personal branding and LinkedIn growth. Jamie explains why people don&#8217;t buy from a logo but from people, why authenticity is increasingly important in an age of AI, and how to leverage LinkedIn as a consistent system rather than &#8220;post something once in a while.&#8221;  <\/p>\n<p>What to expect.<\/p>\n<ul>\n<li>A clear explanation of what personal branding is (and why it goes beyond a logo or corporate identity).<\/li>\n<li>Why visibility through individuals (founder\/CEO\/C-level) often works better than just through a company page.<\/li>\n<li>Jamie&#8217;s entrepreneurial story: from small marketing jobs in addition to salaried employment to building SocialViewz.<\/li>\n<li>SocialViewz&#8217;s Trinity method: profile optimization, content structure and outreach\/lead generation that combine to form one approach.<\/li>\n<li>The most common LinkedIn mistakes: no strategy, no consistency, and especially &#8220;reposting&#8221; without its own story.<\/li>\n<li>Organic versus paid: why Jamie emphasizes organic growth and building a relevant network.<\/li>\n<li>What Jamie says is changing on LinkedIn: from volume to trust, with more value for authentic content, personal photos and video.<\/li>\n<li>Instantly applicable tips: rewriting your profile from &#8220;me,&#8221; your About in the right tone, an appropriate profile picture, AND why it&#8217;s better to publish within LinkedIn than to send people away via external links.<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-text-color has-white-color has-alpha-channel-opacity has-white-background-color has-background\"\/>\n\n<p class=\"wp-block-paragraph\">This episode is highly recommended for founders, C-level, marketing and sales leaders (and anyone who wants to use LinkedIn smarter) who aren&#8217;t looking for tricks, but for a sustainable approach: getting visible, building trust and starting conversations in a way that stays human.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of The Pegamento Podcast, Jamie Timmer, founder of SocialViewz, joins us. SocialViewz helps entrepreneurs and teams with personal branding and LinkedIn growth. Jamie explains why people don&#8217;t buy from a logo but from people, why authenticity is increasingly important in an age of AI, and how to leverage LinkedIn as a consistent [&hellip;]<\/p>\n","protected":false},"featured_media":27336,"template":"","tags":[542],"class_list":["post-27335","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","tag-digital-transformation"],"_links":{"self":[{"href":"https:\/\/pegamento.nl\/en\/wp-json\/wp\/v2\/podcasts\/27335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pegamento.nl\/en\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/pegamento.nl\/en\/wp-json\/wp\/v2\/types\/podcasts"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pegamento.nl\/en\/wp-json\/wp\/v2\/media\/27336"}],"wp:attachment":[{"href":"https:\/\/pegamento.nl\/en\/wp-json\/wp\/v2\/media?parent=27335"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pegamento.nl\/en\/wp-json\/wp\/v2\/tags?post=27335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}