Sailing together, connecting together. Sail Amsterdam 2025 through the eyes of Pegamento

Once every five years, Amsterdam turns into a sea of masts, flags and music. Sail Amsterdam is not only a celebration for lovers of the maritime world, but also a time when people really meet. On Wednesday, August 20, 2025, Pegamento and several relations sailed through the colorful decor of historic tall ships, authentic ships […]
How is AI influencing omnichannel strategies?
AI is changing the way businesses shape omnichannel strategies by transforming fragmented customer communications into seamless, integrated experiences. It enables context retention across channels, eliminating the need for customers to repeat their stories. AI technologies such as machine learning, natural language processing and predictive analytics connect telephony, email, chat and social media into one cohesive system that predicts customer needs and personalizes in real time. AI in omnichannel context means using artificial intelligence to connect all customer contact channels into one intelligent system. It transforms fragmented communications into integrated customer experiences by using machine learning, natural language processing and predictive analytics as core components in […]
What does RPA licensing cost on average?
RPA licenses cost on average between €5,000 and €20,000 per robot per year, depending on the type of robot and the vendor. For attended robots (desktop assistants), you typically pay €5,000 to €15,000 annually, while unattended robots (server-based) cost €10,000 to €20,000. These prices vary widely based on functionality, scalability and the vendor chosen. In addition to license costs, you must consider implementation, training and maintenance costs that often add 50-70% to the license price. RPA licenses cost an average of €5,000 to €15,000 per year for attended robots and €10,000 to €20,000 for unattended robots. Attended robots work with employees on their desktop and […]
Can RPA replace human workers?
RPA cannot completely replace human workers, but rather enhances their capabilities by taking over repetitive tasks. This technology automates rule-based processes such as data entry and reporting, allowing employees to focus on creative work, customer contact and strategic decisions. Practice shows that RPA usually leads to job shifting rather than job loss, creating new roles and making existing ones more valuable. RPA (Robotic Process Automation) is software that automates repetitive, rule-based tasks by mimicking human actions. This technology can perform structured processes such as transferring data between systems, filling out forms and processing documents. The fundamental difference lies in […]