AI is not a panacea and certainly not an excuse

More and more companies are investing heavily in artificial intelligence, driven by the promise that AI will make them more productive and profitable. Practice is often less rosy and somehow everyone also feels the need to repeat the same mistakes without using real market knowledge. That will sound like a plea from WC duck but […]

How do you integrate social media into omnichannel?

Social media integration in an omnichannel strategy means that all social platforms are seamlessly connected to your other communication channels such as telephony, email and live chat. Customers can start a conversation on Facebook and continue it via WhatsApp or phone, maintaining all context. This integrated approach ensures consistent customer experiences and significantly increases satisfaction. Omnichannel social media integration is connecting all social platforms within one unified communication system. This involves linking Facebook, LinkedIn, Instagram, Twitter and WhatsApp Business to your existing telephony, email and other customer contact channels. All interactions are centrally managed with full call history and customer context. It […]