Pegamento launches its own podcast series: The Pegamento Podcast

Pegamento has launched its own podcast series focusing on technology, customer experience and humanity. In The Pegamento Podcast, Pegamento engages with inspiring entrepreneurs and experts. Listeners not only discover the story behind organizations, but also get a personal insight into who the guests are. Three installments have now been published, covering a variety of topics: […]
What are omnichannel mobile app strategies?

Omnichannel mobile app strategies connect different customer contact channels into one integrated experience in which the mobile application works seamlessly with other touchpoints such as telephony, email, chat and social media. This approach ensures that customers can continue their interaction on any channel without losing information or having to retell their story. For modern organizations, this is essential to maintain competitive advantage in an increasingly digital world. Omnichannel for mobile apps means that the application is fully integrated with all other customer contact channels within your organization. Unlike multichannel approaches, where channels operate independently of each other, an omnichannel shares […]