AI: hype or necessity?

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‘Artificial intelligence is on the rise,’ is what you come across a lot online lately. AI is more in than ever. You come across it as a technical trend within B2B and B2C in all kinds of articles. Not surprisingly, in recent years the use of AI within companies has increased tremendously. In 2019, 45% of large companies (with more than 500 employees) used one or more AI technologies. Even smaller companies are now adopting the technology. But can we then speak of hype or is AI really necessary within business?

Smart predictions by rapidly analyzing data

Artificial intelligence (KI), or artificial intelligence (AI), analyzes new (unknown) content and categorizes it based on historical data. What kind of data? Data from one or more tables, pieces of text, speech or pictures. Basically all forms of information as we can capture digitally. Based on historical data with clearly marked categories, AI makes a prediction. It is a smart technology where computers apply human intelligence to perform tasks independently. An AI robot is self-learning and therefore gets better and better at its tasks. For example, to answer frequently asked questions quickly and properly, or to handle your e-mail traffic adequately and automatically.

The possibilities with artificial intelligence

Artificial intelligence can have great benefits for humanity. Speech, image and pattern recognition, self-directed systems, translation machines, walking robots and question-answering systems can help us in terms of convenience, user experience and efficiency.

Among other things, AI allows you to respond to certain situations:

  • Recognizing a customer’s emotional mood so that you are aware of it and can respond to those emotions.
  • Measuring how important a task is to you or your client, so you can set better priorities.
  • Measure the potential value of a new purchase so you can consider whether you should.
  • How to place a container as efficiently as possible so that everyone can work through easily.
  • Detect opportunities and threats early, so you can make the best (business) decision.
  • Mapping traffic situations so you can ensure better traffic safety

After a good workout, basically anything can be predicted.

A business boost and a huge competitive advantage

For example, Milgro is using AI to automate back-office processes and incoming communications. In fact, Milgro employees’ contact with customers was quite intensive, time-consuming and with a lot of manual processing. Incoming communication is now analyzed and then categorized by topic of communication. Based on the topic, the AI software triggers several back-office processes. It creates tasks to the right employee at the right time, providing guidance on the steps of the process, such as displaying response templates. Alternatively, the software may perform back-office processes entirely automatically. For example, it grabs and sends the appropriate response template itself.

By applying artificial intelligence, Milgro has a higher First Time Right and they have more capacity available, resulting in better and faster customer service. Which ultimately results in higher customer and employee satisfaction.

Artificial Intelligence (AI) is a means of making improvements in certain processes, which can directly affect the company’s bottom line. With the right use of AI, you as a company can gain a huge advantage over your competitors.

In this article, Account Manager Hans Oeges tells 3 more reasons why you should deploy AI.

Hype or necessity

What started as hype, corona crisis fuels AI breakthrough in 2021. During the corona crisis, AI forms, such as machine learning and natural language processing, proved their worth. With the expected economic contraction, many organizations are turning to automation. In fact, according to Gartner, the pandemic created a huge need for accurate and fast insights about organizational structures in order to adapt them through all the changes in real time. Consequently, he predicts explosive growth in the use of artificial intelligence.

In this rapidly developing and dynamic economy, AI helps us anticipate what is to come. It makes fathoming difficult decisions easier and repetitive tasks within our work more efficient. Artificial Intelligence increases customer satisfaction and realizes competitive advantage for your business. This is all possible because AI can intelligently analyze, categorize and process large amounts of data at lightning speed.

The question is not whether to start with artificial intelligence, but when to start.

Artificial Intelligence within my company?

Pegamento implements AI in various ways in various orders of magnitude at companies in all kinds of industries. In this free white paper, we discuss our findings, recommendations and implementation strategies. And what artificial intelligence can do for your organization.

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Ernst Vegter-Business consultant Pegamento

Ernst Vegter

Business Consultant

Hospitality is one of my deepest motivations.
Not surprisingly, of course, customer service is a common thread in my career. Aspects of hospitality is being able to connect, to facilitate but mainly to make someone feel genuinely welcome. My intuition is my greatest asset to be able to put myself in the shoes of a guest. A customer is my guest.

Fed by various senses, an image forms around the client. I listen to what is being said, watch facial expressions, taste the underlying tone and get a feel for the challenge to be addressed. An image literally forms on my retina. I have to be able to see it. If I can see it, I can create it.

In this, the trick is to pursue simplicity, give the client a warm feeling that the problem is understood, receive good advice, facilitated and carefully guided to the solution. Trust, connect and unburden.

The feeling when a guest arrives at your hotel after a long tiring journey, can sit in front of the fireplace, be handed a good glass of wine and stare carefree at the fire. My guest knows it will be okay.

This piece was written by Ernst Vegter, working as a Business Consultant at Pegamento.

Ger Koedam-Communication & Marketing Pegamento

Ger Koedam

Marketing & Communications

How can I help you? That’s pretty much the first question I ask when talking to people who are curious about our services. In such a conversation, the use of senses is very important. Because not everyone is the same. One person thinks in images, while for another words are important or how something feels. For me, sight and hearing are the most beautiful senses, because both eyes and ears absorb information and can convey or process emotions.

Why hearing? Because listening is essential in contact. And it’s the key to unlocking valuable insights.

I developed this skill early on. As a child, I enjoyed radio plays on the radio, bringing the stories to life in my head.

Rob Roode-Research Development

Rob Roode

Research & Development

Recognizing and automating patterns. Tasks we are constantly working on when implementing our robots at Pegamento. My 2 Drentsche Patrijshonden are hunting dogs and certainly not robots. The hunting instinct and intuition is basically in their genes. Continuing to offer new forms of training has taught them to recognize and act independently in hunting situations. Even “unsupervised,” even if I’m not around.

But when you try to teach a brain something, it also starts to see things you don’t expect. Dogs pick up on the slightest deviation in your voice or directions. To start recognizing that and correcting it again is perhaps the most complex challenge. But in our work, for the wonderful clients for whom we get to work, it often yields the most beautiful new insights!

This piece was written by Rob, founder of Pegamento and in charge of Marketing and R&D.

Serge Poppes-CEO Pegamento

Serge Poppes

CEO

Feeling. That’s the best thing Pegamento stands for. Feeling for technology in the broadest sense of the word. Not only feeling for the exciting stuff like AI, but also for the basics of communication.

The very best part of my job is selling, listening, translating and thinking about what really matters. We bring the digital transformation with a great team!
The diversity of our team, how sharp we are, but especially the wonderful things we get to make makes me feel extremely good. Hence, I intuitively chose the sense of “feeling.

Feeling gives life and differentiation!