What are RPA licensing models?

Why work with us:

– We improve your accessibility
– We enhance your customer experience
– We increase your efficiency

Want to know how we’ve been using AI to enhance the customer experience for years?

“With Pegamento, we found not just a supplier, but a true partner in change. Thanks to their expertise and our joint DevOps approach, we have made great strides in a short time. The technology supports our people so they can focus on where they make a difference: personal contact with entrepreneurs.”

RPA licensing models determine how you pay for automation software in your organization. The four main types are per-bot licensing (pay per robot), concurrent user licensing (pay per concurrent user), enterprise licensing (flat fee for unlimited use) and runtime-based models (pay per run time). The right model depends on your organization size, number of processes and user numbers.

What are the different types of RPA licensing models?

There are four main types of RPA licensing models, each offering different benefits. Per-bot licensing lets you pay for each individual robot you deploy. This model works well for organizations that know exactly how many bots they need and want to expand in phases.

Concurrent user licenses charge based on the number of users working with the RPA software at the same time. This is ideal for organizations where multiple employees are managing or monitoring robots, but not all at the same time.

Enterprise licenses offer unlimited use for a fixed annual fee. This model suits large organizations that want to automate broadly without worrying about individual bot costs. You pay a predictable amount and can deploy as many robots as needed.

Runtime-based models charge based on the actual running time of your robots. You only pay for what you use, which can be cost-effective for seasonal processes or varying automation needs.

How do you choose the right RPA licensing model for your organization?

Choosing the right licensing model depends on five practical factors. Organization size is a determining factor: small organizations often benefit from per-bot licensing for predictable costs, while large companies fare better with enterprise licensing.

The number of processes you want to automate plays an important role. For many different processes, enterprise licenses are usually more cost-effective. For specific, delineated processes, per-bot licenses may actually be more cost-effective.

Look at your user numbers and how they use the software. If many employees occasionally monitor robots, concurrent user licenses are interesting. With dedicated RPA teams working continuously, other models are often more advantageous.

Your budget and cash flow also determine the choice. Per-bot licenses spread costs over time, enterprise licenses require a larger initial investment but offer more predictability. Runtime-based models suit organizations that want to start cautiously.

Consider your future plans. If you want to expand quickly, enterprise licenses may work out cheaper than buying individual bot licenses in addition.

What are the hidden costs in RPA licensing models?

In addition to licensing costs, there are several additional costs involved that organizations often underestimate. Implementation costs for setting up the RPA environment can be 20-40% of the license cost, depending on the complexity of your systems.

Employee training is an often overlooked cost. Your team must learn to work with the RPA software, develop and maintain robots. Expect training costs of several thousand euros per employee.

Maintenance and support costs annually 15-25% of the original license price. This includes software updates, technical support and troubleshooting. Some vendors charge for this separately; others bundle it into the license.

Infrastructure costs are often forgotten. You need servers to run robots, additional security measures and possibly expansion of your IT infrastructure. This can cost several thousand to tens of thousands of dollars per year.

Establish a realistic total budget by including all costs: licensing, implementation, training, maintenance, infrastructure and internal manpower. Allow for 1.5 to 2 times the license cost for the total first year.

What mistakes do organizations often make when choosing RPA licenses?

The biggest mistake is underestimating future scaling needs. Organizations often start small with per-bot licenses, but later discover that enterprise licenses would have been cheaper. Plan ahead and calculate different scenarios.

Misjudging user numbers is common. Organizations think only IT employees use robots, but often business users also want access to monitoring and reporting. Count all potential users.

Ignoring seasonal peaks is a common mistake. If your processes are seasonal, runtime-based models can be more advantageous than fixed licenses. Analyze your process volumes over an entire year.

Organizations often forget the cost of integrations with existing systems. Any interfacing with ERP systems, databases or other applications can incur additional licensing costs.

Another common mistake is choosing the cheapest model without looking at functionality. Some licensing models limit advanced features such as machine learning or process mining. Make sure your model fits your ambitions.

How does Pegamento help choose the right RPA licensing model?

We approach RPA agentic AI from fifteen years of practical experience with process automation. Instead of standard RPA, today we talk about Agentic AI: an evolution from executive bots to self-thinking assistants that not only follow instructions, but take initiative and act independently.

Our approach begins with a thorough analysis of your processes and organizational structure. We look at your current volumes, expected growth and the complexity of your automation needs. Based on this analysis, we recommend the most cost-effective licensing model.

We have experience with organizations from SME Plus to large corporates in sectors such as financial services, government and industry. This experience helps us calculate realistic scenarios and avoid pitfalls we have seen with other clients.

What makes us unique is that we deliver customized solutions with standard building blocks – no costly customization, but smart combination of proven modules. You get everything under one roof: from licensing advice to implementation, management and support.

Our AI-driven intelligence goes beyond traditional RPA. We combine attended and unattended robots with machine learning and process mining in one integrated platform. This means your license choice is based not only on current needs, but also on future opportunities.

As an ISO 27001, ISO 9001 and ISO 26000 certified partner, we ensure that your licensing model is not only cost-effective, but also meets compliance requirements and security standards. We think through the total cost and help you create a realistic budget that has no surprises.

Frequently Asked Questions

How do I calculate total cost of ownership (TCO) for different RPA licensing models?

Calculate TCO by including all costs over 3-5 years: license costs, implementation (20-40% of licenses), training (€3,000-5,000 per employee), annual maintenance (15-25% of license price), infrastructure and internal manpower. Create realistic growth scenarios and compare total costs for each model. Use spreadsheets to calculate different scenarios.

When should I switch from per-bot to enterprise licensing?

Consider enterprise licensing from 10-15 bots or when you expect more than 50% growth per year. The tipping point is usually at organizations that spend more than €50,000 per year on per-bot licenses. Enterprise models become more economical with broad automation of 20+ processes or when you need experimentation space for new use cases.

What happens if I exceed my license limit?

When exceeded, vendors typically charge additional per-bot/user/hour fees at standard rates. Some platforms block new robots automatically. Provide monitoring of your license usage and set up alerts at 80% of your limit. Negotiate overage fees in advance and flexibility for seasonal peaks.

Can I combine different licensing models within one organization?

Yes, hybrid models are possible and often wise. For example, use enterprise licenses for your core RPA platform and per-bot licenses for specific departments or pilot projects. This provides flexibility and cost control. Just be aware of complexity in management and ensure clear governance over who uses which model.

What about licensing costs with cloud versus on-premise RPA?

Cloud RPA often has lower initial costs but higher monthly costs due to hosting and data traffic. On-premise requires more infrastructure investment but gives more control. Cloud models scale more easily and usually have built-in disaster recovery. Calculate both options including compliance costs and IT management.

What licensing terms should I read extra carefully?

Note: definition of 'concurrent users' (active sessions vs. platform access), restrictions on bot locations, cost of development vs. production environments, and upgrade paths to newer versions. Also check vendor lock-in clauses, data ownership, and what happens upon termination of the contract. Get legal advice on enterprise contracts.

How do I plan my RPA licensing when growth is uncertain?

Start with a flexible model such as runtime-based or concurrent users to mitigate risk. Negotiate growth ratios and upgrade options to enterprise licenses. Plan in stages: start with 3-5 bots for proof-of-concept, scale to 10-15 bots in year 1, and then evaluate enterprise models. Provide monthly notice or short contract periods during the pilot.

More blogs

Download the white paper here

Deepen your knowledge with Pegamento’s white papers.

Ernst Vegter-Business consultant Pegamento

Ernst Vegter

Business Consultant

Hospitality is one of my deepest motivations.
Not surprisingly, of course, customer service is a common thread in my career. Aspects of hospitality is being able to connect, to facilitate but mainly to make someone feel genuinely welcome. My intuition is my greatest asset to be able to put myself in the shoes of a guest. A customer is my guest.

Fed by various senses, an image forms around the client. I listen to what is being said, watch facial expressions, taste the underlying tone and get a feel for the challenge to be addressed. An image literally forms on my retina. I have to be able to see it. If I can see it, I can create it.

In this, the trick is to pursue simplicity, give the client a warm feeling that the problem is understood, receive good advice, facilitated and carefully guided to the solution. Trust, connect and unburden.

The feeling when a guest arrives at your hotel after a long tiring journey, can sit in front of the fireplace, be handed a good glass of wine and stare carefree at the fire. My guest knows it will be okay.

This piece was written by Ernst Vegter, working as a Business Consultant at Pegamento.

Ger Koedam-Communication & Marketing Pegamento

Ger Koedam

Marketing & Communications

How can I help you? That’s pretty much the first question I ask when talking to people who are curious about our services. In such a conversation, the use of senses is very important. Because not everyone is the same. One person thinks in images, while for another words are important or how something feels. For me, sight and hearing are the most beautiful senses, because both eyes and ears absorb information and can convey or process emotions.

Why hearing? Because listening is essential in contact. And it’s the key to unlocking valuable insights.

I developed this skill early on. As a child, I enjoyed radio plays on the radio, bringing the stories to life in my head.

Rob Roode-Research Development

Rob Roode

Research & Development

Recognizing and automating patterns. Tasks we are constantly working on when implementing our robots at Pegamento. My 2 Drentsche Patrijshonden are hunting dogs and certainly not robots. The hunting instinct and intuition is basically in their genes. Continuing to offer new forms of training has taught them to recognize and act independently in hunting situations. Even “unsupervised,” even if I’m not around.

But when you try to teach a brain something, it also starts to see things you don’t expect. Dogs pick up on the slightest deviation in your voice or directions. To start recognizing that and correcting it again is perhaps the most complex challenge. But in our work, for the wonderful clients for whom we get to work, it often yields the most beautiful new insights!

This piece was written by Rob, founder of Pegamento and in charge of Marketing and R&D.

Serge Poppes-CEO Pegamento

Serge Poppes

CEO

Feeling. That’s the best thing Pegamento stands for. Feeling for technology in the broadest sense of the word. Not only feeling for the exciting stuff like AI, but also for the basics of communication.

The very best part of my job is selling, listening, translating and thinking about what really matters. We bring the digital transformation with a great team!
The diversity of our team, how sharp we are, but especially the wonderful things we get to make makes me feel extremely good. Hence, I intuitively chose the sense of “feeling.

Feeling gives life and differentiation!