How do you avoid penalties due to lack of data sovereignty?

At a time when data is the backbone of modern business operations, data sovereignty is becoming increasingly important for Dutch organizations. With stricter privacy laws and increasing cyber threats, organizations without adequate control over their data risk significant fines. By consciously choosing Dutch technology solutions and data storage within national borders, you not only protect sensitive information, but also avoid costly compliance issues.

Data sovereignty goes beyond simply knowing where your data resides. It is about full control over digital assets, independence from foreign suppliers and the ability to respond quickly to changing laws and regulations. For Dutch companies, this means concrete benefits in terms of compliance, operational resilience and competitiveness.

What is data sovereignty and why does it prevent penalties?

Data sovereignty is an organization’s ability to maintain complete control over digital assets, infrastructure and data processing within its own geographical and legal boundaries. It helps avoid fines by ensuring that organizations can always meet local privacy laws and respond quickly to compliance requirements.

The concept rests on three fundamental pillars that together provide robust protection against legal and operational risks. The first pillar concerns security and compliance. By storing data within the Netherlands and maintaining control over its processing, organizations significantly reduce the risk of unauthorized access. This is critical because data breaches can result in fines of up to 4 percent of global revenue under the AVG.

The second pillar is operational resilience. Organizations with strong data sovereignty are more resilient to disruptions in international supply chains and can respond more quickly to operational problems. This was evident during the COVID-19 pandemic, when many companies relied on foreign cloud services that suddenly became limited in access.

The third pillar involves economic and innovative value. Data sovereignty stimulates the local technology industry, creates jobs in the technology sector and strengthens competitiveness. Organizations can develop unique digital solutions faster without depending on foreign technology or regulations.

What penalties do you risk without adequate data sovereignty?

Without adequate data sovereignty, you risk fines under the AVG of up to 4 percent of your global annual revenue or €20 million, whichever is higher. In addition, additional penalties may follow under industry-specific legislation, and reputational damage and customer loss are at risk.

The General Data Protection Regulation has set a global standard for data protection since 2018. Organizations that have their data processed by suppliers outside the EU without adequate safeguards face significant risks. A major turning point was the invalidation of the EU-US Privacy Shield by the European Court of Justice in 2020, after which thousands of companies had to adjust their data transfers.

In addition to AVG fines, other European regulations also come into play. The AI Act regulates artificial intelligence with an emphasis on security and transparency, with a particular focus on high-risk AI systems. Organizations using AI services from U.S. vendors without adequate controls over data processing could risk penalties here as well.

The financial impact goes beyond direct fines. Organizations must consider investigation costs, legal proceedings, remediation costs after data breaches and loss of customer trust. A recent example of the sensitivity surrounding this issue is the possible sale of Solvinity to the American company Kyndryl, where it was unclear whether the Minister of Economic Affairs would approve the acquisition because of the management of the DigiD application.

How do you ensure that your data stays within Dutch borders?

You ensure that data stays within Dutch borders by deliberately choosing Dutch cloud providers, ISO 27001-certified suppliers and contractual guarantees about data location and processing. In addition, you must implement technical measures that prevent data from being transferred abroad uncontrolled.

A practical approach is cooperation with initiatives such as the Open Cloud Alliance, in which seven Dutch IT companies have decided to work together to form a credible alternative to large U.S. cloud providers. The participating parties are Centric, KPN, Info Support, Intermax, Nebul, Previder and Uniserver, which collectively achieve cloud sales of about 2.5 billion euros per year.

The core of this cooperation is technological in nature. The companies commit to the same technical standards, making it easier to exchange data between different vendors. Customers can therefore switch providers more easily without experiencing vendor lock-in.

Importantly, these Dutch suppliers explicitly guarantee that if one of the companies is taken over by a non-European party, the remaining six will take over the work, so that data remains under Dutch control. This guarantee provides organizations with certainty about the continuity of their data sovereignty.

What are the biggest risks of international cloud services?

The biggest risks of international cloud services are legal uncertainty over data location, forced access by foreign authorities, vendor lock-in effects and limited control over security measures. These risks can lead to compliance issues, operational disruptions and loss of competitive advantage.

Legal complexity represents the first major risk. International cloud providers operate under different legal systems, creating uncertainty about which laws apply. For example, U.S. cloud providers may be required to provide access to U.S. authorities, even if it involves data from European organizations.

Vendor lock-in effects create dependencies that are difficult to break. Large international vendors often use proprietary technologies and data formats that make migration to other providers difficult. This limits the bargaining power of organizations and can lead to rising costs with no real possibility of switching.

Operational risks arise from limited control over infrastructure and security measures. In the event of disruptions or cybersecurity incidents, organizations depend on the response of international suppliers, who may have different priorities than Dutch customers.

Economic implications also play a role. The use of international cloud services means that investments and knowledge build up mainly outside the Netherlands, while tax money flows to foreign tech companies instead of strengthening the home economy.

How Pegamento helps with data sovereignty

We help organizations ensure their data sovereignty by deploying a smart combination of proven standard building blocks instead of costly customization. Our custom solutions allow you to purchase everything under one roof, without complex vendor management. By working with Dutch partners such as Uniserver from the Open Cloud Alliance, we guarantee that your data stays within Dutch borders and meets the highest security standards.

Our approach includes several tangible benefits:

  • ISO 27001 certification for information security, supplemented by ISO 9001 and ISO 26000 standards
  • Dutch data location with contractual guarantees on data processing and access
  • Integrating AI-driven intelligence, omnichannel communications and process automation
  • Preventing vendor lock-in by using open standards and data portability
  • 24/7 Dutch support and management for optimal business continuity

Our Agentic AI assistants represent an evolution from traditional RPA to self-thinking assistants that not only follow instructions, but also take initiative and act independently. This Dutch technology ensures that you keep sensitive business processes fully under your own control.

Want to know how your organization can benefit from full data sovereignty without the complexity of multiple vendors? Contact us for a no-obligation discussion about your specific situation and find out how we can realize your digital independence together.

Frequently Asked Questions

How can I verify that my current cloud vendor actually stores my data within the Netherlands?

Ask your vendor for written confirmation of the exact data locations and verify that this is contractually defined. Also get information about any backups or disaster recovery locations. If in doubt, you can have an audit performed or choose a Dutch supplier that guarantees transparency about data location.

What should I do if I discover that my data is being processed unnoticed outside the Netherlands?

Contact your supplier immediately to correct the situation and document all communication. Inform your privacy officer and consider reporting to the Personal Data Authority if personal data is involved. Then plan a migration to a Dutch solution to avoid future risks.

Is data sovereignty also important for smaller companies or only for large organizations?

Data sovereignty is relevant for all companies, regardless of size. Smaller companies are even more at risk because an AVG fine of 4% of revenue can have a proportionally greater impact. Moreover, smaller companies often have less legal expertise to adequately assess compliance risks.

Can I transition to Dutch data storage incrementally or should I do it all at once?

A phased transition is often more practical and less risky. Start with the most critical data and systems, such as personal data and business-sensitive information. Create a migration plan with priorities and timelines so that you can ensure operational continuity during the transition.

How do the costs of Dutch cloud solutions compare to international alternatives?

Dutch cloud solutions may seem more expensive initially, but often offer better cost performance due to lower compliance costs, reduced legal risks and better support. Also factor the cost of potential fines, vendor lock-in and exit costs into your comparison for a realistic picture.

What happens to my data sovereignty if my Dutch vendor is acquired by a foreign company?

Make sure your contract contains clauses about ownership changes and data location guarantees. Preferably choose vendors that are part of initiatives such as the Open Cloud Alliance, where other Dutch parties take over the service in the event of a foreign acquisition.

What technical measures can I implement myself to strengthen data sovereignty?

Implement end-to-end encryption where you manage the keys yourself, use data loss prevention (DLP) tools to prevent uncontrolled data transfers, and set geographic restrictions on data access. Also consider local backups and redundancy within Dutch data centers.

More blogs

Download the white paper here

Deepen your knowledge with Pegamento’s white papers.

Joost Schaap-Account manager Pegamento

Joost Schaap

Senoir Account Manager

When a customer contacts an organization because they have a complaint, it is crucial that the employee of the organization begin by listening carefully. What does this complaint mean for the customer and also for their own organization? How can this complaint be resolved? After listening carefully the employee needs the right information so that a solution can be offered.

This piece was written by Joost Schaap, working as an Account Manager at Pegamento.

Tim Treurniet-AI developer Pegamento

Tim Treurniet

Designer of Intelligent Systems

Real childhood heroes I never had. But in retrospect, I believe figures like Willie Carrot or Dexter’s lab may have had an influence on me. I get energy from actually making innovative and useful products myself. Nothing like seeing the effect of a project that automates a boring task, or makes a complex process suddenly accessible.

A nice bridge to my photograph is the physical aspect of my work. By working with image recognition, I am often very directly connected to the physical world and my work is more than just programming. For example, our image recognition software ensures safety on bridges, tracks players on a soccer field or uses your own smartphone to accurately measure yourself. This combination between physical and digital provides variety and extra challenge. For me, these are the main reasons for my interest and enthusiasm in what I do!

This piece was written by Tim Treurniet, employed Designer of intelligent systems at Pegamento.

Vera van der Plas-UI-UX designer

Vera van der Plas

UI/UX Designer

As a UX/UI designer, I deal daily with transforming complex data into user-friendly visualizations. All of this topped off with a digital lick of paint which should attract the visitor’s attention to take action.

One of the interesting aspects of this field I find the effects that small tweaks, both textual and visual, can have on conversion. The psychological impact that a simple background color of a CTA button has on our behavior is huge. After all, that color can determine whether or not you are going to buy that product.

What we see and how our brains process and interpret this information fascinates me. The possibilities of subconsciously pointing potential customers in your chosen direction are endless. I hope to apply my expertise more often within our solutions in the future.

This piece was written by Vera van der Plas, working as a UX/UI Designer at Pegamento.

Fouad Rahaoui-Finance Pegamento

Fouad Rahaoui

Financial Controller

A Financial Controller within a company should not only be an expert in Finance. You must also have knowledge of the latest IT developments. Because these are also moving very quickly in the world of Finance.

At Pegamento, I can learn all about the latest IT developments. Like the latest development in the field of Machine learning and deep learning.

Through these application areas, as Financial Controller, I can further automate the financial business processes within Pegamento and implement improvements for the automatic processing of financial data.

This piece was written by Fouad Rahaoui, working as a Financial Controller at Pegamento.

Ernst Vegter-Business consultant Pegamento

Ernst Vegter

Business Consultant

Hospitality is one of my deepest motivations.
Not surprisingly, of course, customer service is a common thread in my career. Aspects of hospitality is being able to connect, to facilitate but mainly to make someone feel genuinely welcome. My intuition is my greatest asset to be able to put myself in the shoes of a guest. A customer is my guest.

Fed by various senses, an image forms around the client. I listen to what is being said, watch facial expressions, taste the underlying tone and get a feel for the challenge to be addressed. An image literally forms on my retina. I have to be able to see it. If I can see it, I can create it.

In this, the trick is to pursue simplicity, give the client a warm feeling that the problem is understood, receive good advice, facilitated and carefully guided to the solution. Trust, connect and unburden.

The feeling when a guest arrives at your hotel after a long tiring journey, can sit in front of the fireplace, be handed a good glass of wine and stare carefree at the fire. My guest knows it will be okay.

This piece was written by Ernst Vegter, working as a Business Consultant at Pegamento.

Gunisch-AI developer Pegamento

Gunish Alag

AI Developer

A picture is worth a thousand words, is an expression most of us have heard. We see a lot of things around us on a daily basis and subconciously have the ability to recognize and understand them. This ability of humans to me seems bizarre.

As a computer vision developer at Pegamento that is what I do, break down complex problems and turn them into solutions using images by meticulously extracting useful data.
With the world moving forward and new technologies emerging, complicated problems which were difficult to solve a decade earlier suddenly seem possible and viable. The future is full of new challenges and I look forward to them.

This story is written by Gunish, working as an AI developer at Pegamento.

Ewold Jansen-Service engineer Pegamento

Ewold Jansen

Service & Support Engineer

Hearing the wishes a customer has or the problems a customer is facing is important in order to then be able to help them properly. In both cases, I help find the right solution.

When the customer comes to us with a desire, they don’t know what all the options are. In this I advise them to make the right choices. When problems arise, listening to them is important. For example, a problem arises from a wrong action. By communicating well in this, many problems can be solved quickly by explaining it well. Through poor communication, a small problem can become very big.

This piece was written by Ewold Jansen, working as a Service & Support Engineer at Pegamento.

Andre Glasbergen-Scrum master Pegamento

Andre Glasbergen

Scrum Master

After completing my studies, I started working as a developer at a young Pegamento with a lot of ambition and enthusiasm. In the first years I learned all about process automation, now better known as RPA. I often had to rack my brains to convert the work instruction into a logical function, with not too many If-statements, so that the robot could perform the work.

I developed further and went to work as a consultant. Listening well to the customer and supporting in the pre-sales phase of projects. Executing projects and listening suited me very well. It was a small, but logical, step to now work as a Scrum Master and Project Manager. I have been supervising projects for a few years now. Such as RPA, Cloud applications and AI, according to the Human lead agile approach, We build this with a large team of specialists.

This piece was written by André Glasbergen, working as a Scrum Master at Pegamento.

Ensar Ari-IT engineer Pegamento

Ensar Ari

IT Engineer

Good communication between customer and organization is very important. As an organization, you naturally want to be easily accessible to your customers. Either via social media channels or via the old familiar telephone. Often organizations do not know exactly how they want their telephone line set up. That is why I like to help them think along and give them ideas. I believe there is a solution to every problem. But sometimes you just need someone who looks at the situation a little differently.

This piece was written by Ensar Ari, working as an IT Engineer at Pegamento.

Nini Heerings-Chief Happiness Officer Pegamento

Nini Heerings

Chief Happiness Officer

“You get to know someone better by playing for an hour than by talking for a year.”

This quote from Plato is totally hitting home for me. That’s why I like to connect people through play. Because while playing, you are totally on, all your senses at work.
In my great role as Chief Happiness Officer, I want to do that by connecting colleagues with each other and with the organization. In a creative and playful way that suits Pegamento.

When I’m not at work, I also enjoy connecting people. I do this by organizing The Playground, where adults play games you used to play in the schoolyard, gymnasium or neighborhood playground. The pure feeling of fun, total relaxation and no thoughts of anything but playing. That feeling is the goal.

This piece was written by Nini, working as Chief Happiness Officer at Pegamento.

Ger Koedam-Communication & Marketing Pegamento

Ger Koedam

Marketing & Communications

How can I help you? That’s pretty much the first question I ask when talking to people who are curious about our services. In such a conversation, the use of senses is very important. Because not everyone is the same. One person thinks in images, while for another words are important or how something feels. For me, sight and hearing are the most beautiful senses, because both eyes and ears absorb information and can convey or process emotions.

Why hearing? Because listening is essential in contact. And it’s the key to unlocking valuable insights.

I developed this skill early on. As a child, I enjoyed radio plays on the radio, bringing the stories to life in my head.

Pim Ritmijer-Software developer Pegamento

Pim Ritmeijer

Software Developer

Programming is more than just “code knocking. For me, listening to what the customer wants and visualizing that is an important part of software development.

Actively listening to a customer to understand the customer’s full story is crucial before building a solution. When you understand a customer’s story, you can think together about a solution that truly helps the customer.

Visualizing solutions is the next step for me. What will be the route we will climb to get to a solution? What challenges are we going to face to get to the top?

Like climbing, good preparation is valuable. Even though you can’t prepare for everything, preparation helps make the application fit the client’s needs as well as possible.

What a beautiful and fascinating profession programming is.

This piece was written by Pim Ritmeijer, working as a Software Developer at Pegamento.

Denise Verhoef-Software developer Pegamento

Denise Verhoef

Software Developer

Hearing is something you do a lot of as a programmer but also thinking, for example, when you are tasked with putting together a customer need. If the customer wants a function for his application, it is important that as a programmer you think carefully about which functions are functional and which functions are not. In this way, you will put together the most functional application possible and the customer will have a good end product. Turning needs into code into functionality is something I find interesting.

I am currently doing an internship at Pegamento and studying Software Developer. I get a lot of information that you have to process and apply. The nice thing about this is that you can learn new things but also that you can experience how it works in real business. I started this training last year and knew nothing about programming beforehand. Now I can find my own way with programming and I enjoy working with it. That you can get from a blank page to a functional application through code is cool!

This piece was written by Denise Verhoef, working as a Software Developer intern at Pegamento.

Remco Pabst-Business consultant Pegamento

Remco Pabst

Computer Vision & AI Lead

Using innovative software technology for people or business to make “things” easier and smarter is really a driving force. That’s why the connection between the senses appeals to me the most. Our brains connect the senses just like a business process connects people, systems (data) and logic. They register and trigger an action, exactly how it should be in an optimal workflow. Very cool what is already possible today when we add a lot of computational power to that as well.

Hearing also means a lot. Not because I like to listen to Jazz, Soul, Deep House or Focus-like music every day AND have to be able to listen well to interpret a wish or pain point, but more because not everyone can have all the senses at their disposal. Think of him or her with a visual impairment. The fact that in close cooperation we were able to apply AI, TTS/STT technology (which is still in development) for this often underserved group of people in today’s digital world and to improve the interaction and experience with it gives me a lot of energy and meaning to what I try to do with technology; create value.

This piece was written by Remco, working as a Business Consultant at Pegamento.

Thomas de Wolf-Vision Engineer Pegamento

Thomas de Wolf

R&D Director

Once when I had to choose which study I was going to do, I had a hard time making that choice. I was interested in engineering, but what I most wanted to do was just work with a team toward a common goal.

To this day, that is still what I love doing most. The technology has become image recognition and the team the computer vision department of Pegamento. So it’s logical that in terms of sense, I end up with “seeing. By using our image recognition solutions to see things in the real world, our entire team solves relevant problems for our customers. And because of the variation in customers, the places where our solutions end up are never the same. For example, one moment I am in the control room of a bridge and the next day I am on a production line for sandwiches or between the fences of a TBS clinic.

This piece was written by Thomas de Wolf, working as a Computer Vision & AI Lead at Pegamento.

Rob Roode-Research Development

Rob Roode

Research & Development

Recognizing and automating patterns. Tasks we are constantly working on when implementing our robots at Pegamento. My 2 Drentsche Patrijshonden are hunting dogs and certainly not robots. The hunting instinct and intuition is basically in their genes. Continuing to offer new forms of training has taught them to recognize and act independently in hunting situations. Even “unsupervised,” even if I’m not around.

But when you try to teach a brain something, it also starts to see things you don’t expect. Dogs pick up on the slightest deviation in your voice or directions. To start recognizing that and correcting it again is perhaps the most complex challenge. But in our work, for the wonderful clients for whom we get to work, it often yields the most beautiful new insights!

This piece was written by Rob, founder of Pegamento and in charge of Marketing and R&D.

Serge Poppes-CEO Pegamento

Serge Poppes

CEO

Feeling. That’s the best thing Pegamento stands for. Feeling for technology in the broadest sense of the word. Not only feeling for the exciting stuff like AI, but also for the basics of communication.

The very best part of my job is selling, listening, translating and thinking about what really matters. We bring the digital transformation with a great team!
The diversity of our team, how sharp we are, but especially the wonderful things we get to make makes me feel extremely good. Hence, I intuitively chose the sense of “feeling.

Feeling gives life and differentiation!