‘Artificial intelligence is on the rise,’ is what you come across a lot online lately. AI is more in than ever. You come across it as a technical trend within B2B and B2C in all kinds of articles. Not surprisingly, in recent years the use of AI within companies has increased tremendously. In 2019, 45% of large companies (with more than 500 employees) used one or more AI technologies. Even smaller companies are now adopting the technology. But can we then speak of hype or is AI really necessary within business?
Smart predictions by rapidly analyzing data
Artificial intelligence (KI), or artificial intelligence (AI), analyzes new (unknown) content and categorizes it based on historical data. What kind of data? Data from one or more tables, pieces of text, speech or pictures. Basically all forms of information as we can capture digitally. Based on historical data with clearly marked categories, AI makes a prediction. It is a smart technology where computers apply human intelligence to perform tasks independently. An AI robot is self-learning and therefore gets better and better at its tasks. For example, to answer frequently asked questions quickly and properly, or to handle your e-mail traffic adequately and automatically.
The possibilities with artificial intelligence
Artificial intelligence can have great benefits for humanity. Speech, image and pattern recognition, self-directed systems, translation machines, walking robots and question-answering systems can help us in terms of convenience, user experience and efficiency.
Among other things, AI allows you to respond to certain situations:
- Recognizing a customer’s emotional mood so that you are aware of it and can respond to those emotions.
- Measuring how important a task is to you or your client, so you can set better priorities.
- Measure the potential value of a new purchase so you can consider whether you should.
- How to place a container as efficiently as possible so that everyone can work through easily.
- Detect opportunities and threats early, so you can make the best (business) decision.
- Mapping traffic situations so you can ensure better traffic safety
After a good workout, basically anything can be predicted.
A business boost and a huge competitive advantage
For example, Milgro is using AI to automate back-office processes and incoming communications. In fact, Milgro employees’ contact with customers was quite intensive, time-consuming and with a lot of manual processing. Incoming communication is now analyzed and then categorized by topic of communication. Based on the topic, the AI software triggers several back-office processes. It creates tasks to the right employee at the right time, providing guidance on the steps of the process, such as displaying response templates. Alternatively, the software may perform back-office processes entirely automatically. For example, it grabs and sends the appropriate response template itself.
By applying artificial intelligence, Milgro has a higher First Time Right and they have more capacity available, resulting in better and faster customer service. Which ultimately results in higher customer and employee satisfaction.
Artificial Intelligence (AI) is a means of making improvements in certain processes, which can directly affect the company’s bottom line. With the right use of AI, you as a company can gain a huge advantage over your competitors.
In this article, Account Manager Hans Oeges tells 3 more reasons why you should deploy AI.
Hype or necessity
What started as hype, corona crisis fuels AI breakthrough in 2021. During the corona crisis, AI forms, such as machine learning and natural language processing, proved their worth. With the expected economic contraction, many organizations are turning to automation. In fact, according to Gartner, the pandemic created a huge need for accurate and fast insights about organizational structures in order to adapt them through all the changes in real time. Consequently, he predicts explosive growth in the use of artificial intelligence.
In this rapidly developing and dynamic economy, AI helps us anticipate what is to come. It makes fathoming difficult decisions easier and repetitive tasks within our work more efficient. Artificial Intelligence increases customer satisfaction and realizes competitive advantage for your business. This is all possible because AI can intelligently analyze, categorize and process large amounts of data at lightning speed.
The question is not whether to start with artificial intelligence, but when to start.
Artificial Intelligence within my company?
Pegamento implements AI in various ways in various orders of magnitude at companies in all kinds of industries. In this free white paper, we discuss our findings, recommendations and implementation strategies. And what artificial intelligence can do for your organization.


