Pegamento is bringing Shep Hyken to the Netherlands as a keynote speaker on Wednesday, April 15, 2026, during the Contact Brewery at the Spoorwegmuseum in Utrecht. The event is by invitation only.
Where Customer Experience turns into Customer Loyalty
Customer Experience is no longer a differentiator in many industries, but the bottom line. In a market where products and prices can be copied faster and faster, one question remains: why do customers stay with you?
That question is at the heart of Shep Hyken’s work: he is internationally known as a customer service and customer experience expert and is the CAO (Chief Amazement Officer) of his own company. Hyken works with organizations that want to build loyalty by treating CX not as a project, but as a culture and strategic compass.
Practical insights, not theory
Hyken’s keynotes are known for being substantive, energetic and directly applicable: from designing consistent customer experiences to embedding customer-centric leadership.
Customer Convenience as an engine of loyalty
Pegamento connects Hyken’s vision of loyalty to a clear movement that organizations are now feeling: Customer Convenience is becoming a dominant driver of loyalty. Customers expect not just good service, but effortless value creation, with the right balance between:
- hyperpersonalization and smart (AI-driven) self-service that eliminates friction, and
- human contact at moments of high customer value, where empathy, context and trust make the difference.
The organizations that win are not those that choose between human or technology, but those that orchestrate both perfectly.
Pegamento as a connector: “we bring CX together”
“We don’t follow Customer Experience, we bring global insights and Dutch practice together,” said Serge Poppes, CEO of Pegamento. “With Shep Hyken we bring leading international CX thinking to the Netherlands, and make it concrete for leaders who have to make choices today about customer contact, AI and growth. Exclusive, relevant and above all practical.”
About Contact Brewery 2026
The Contact Brewery is Pegamento’s annual event for leaders and professionals in customer contact, customer operations and CX. The 2026 edition will take place on April 15, 2026 at the Spoorwegmuseum in Utrecht and is invite-only.
About Shep Hyken

Shep Hyken advises organizations worldwide on improving customer experience, from large brands to mid-sized organizations. A customer service and CX expert, keynote speaker and best-selling author, he publishes continuously on CX through articles and his podcast “Amazing Business Radio.” He has also been awarded lifetime achievement induction into the National Speakers Association’s Hall of Fame.


