Nederland Isoleert, a leading player in post-insulation of homes and a subsidiary of Essent, has implemented an innovative solution to increase the efficiency of their sales process. With the goal of providing a seamless user experience to consumers, the company chose the Mendix application, developed by IT company Pegamento.
The main aim of Nederland Isoleert is to offer (potential) customers the opportunity to get a quote for insulation at any time, without the need for specialist knowledge about it. Through the online quote generator, located on the Nederland Isoleert website, consumers can easily enter their home details and insulation requirements, after which a real-time price calculation is automatically made. This functionality enables consumers to go through the entire quotation process from the comfort of their own couch, without the need for a sales representative to visit beforehand.
By using Pegamento’s expertise, the online quote generator is seamlessly integrated with the existing IT architecture of Nederland Isoleert. This means that quote requests are processed directly in the existing backend system, including calculations of subsidies and payback periods based on the energy-saving measures. The consumer receives a detailed offer, including net costs after all energy-saving measures and an estimated payback period. Once the consumer accepts the offer, it is integrated into Nederland Isoleert’s CRM system where the sales process continues.
The implementation of this innovative automation solution enables Nederland Isoleert to drastically optimize their sales process. Previously, sales representatives were sent to homes of consumers who had only filled out a contact form, with no prior suitability analysis for insulation measures. Now homeowners can independently assess whether their home is suitable for cavity wall insulation, roof insulation or other energy-saving measures. This saves both Nederland Isoleert and the consumer valuable time and avoids unnecessary home visits for both parties.
With the online insulation quote generator, sales staff at Nederland Isoleert can now work significantly more efficiently. They schedule more targeted appointments with pre-qualified customers who are already informed about insulation costs and energy-saving measures. This has led to significant cost reductions within the sales organization, with Nederland Isoleert expecting sales productivity to increase by more than 40% by 2026 due to improved lead quality and shorter sales processes.
“Through our digital solution, where consumers can create their quotation independently, Holland Isoleert is at once the most innovative provider of post-insulation in the Netherlands. We as Pegamento are proud to make our contribution to that.” – said Serge Poppes, CEO at Pegamento
The close cooperation between Nederland Isoleert and Pegamento went smoothly and there was a positive atmosphere, which among other things led to a successful development and implementation of the application. A fully working demo was made first, giving Nederland Isoleert a clear picture of what the final product was going to look like. Now the generator is live on the website and ready for use. Nederland Isoleert is excited about the possibilities this new functionality offers consumers interested in insulation. With the improved sales process, Nederland Isoleert aims to remain the market leader in post-insulation of homes.
